Trailblazer Series: Psyche Southwell of Economy of Style

We are SO excited to feature Psyche Southwell, the Creator and Editor of Economy of Style, for this month’s Trailblazer interview! Psyche has such an infectious personality and we are always inspired by her love for bold colors and prints. We had such an amazing time collaborating with her for our new Spring Collection and can’t wait for you all to see the photos. Check out her interview below and be sure to head over to Economy of Style to learn more about Psyche, her trendy style and useful tips for shopping on a budget!


What is something you wish someone had told you about starting a company?

My business emerged organically from a hobby. I wish I had been encouraged sooner to explore the possibility of turning my personal interests into professional pursuits.


What advice would you give to a woman who is considering starting her own business?

Be a good researcher and evaluator of your field.


What’s the best career advice you ever received?

Build a community of like-minded women that can help you shape and advance your ideas.


What do you love about running your own business?

Every day, I get to see how my visions get materialized.


Who inspires you as a business woman?

Solange Knowles has served as a critical style muse for me. I’ve also been inspired by how she’s successfully transformed her creative interests into lucrative businesses.


How do you stay motivated through difficult times?

I stay immersed in my community of interest through expansive reading and in-person networking.


What’s been most rewarding?

Being recognized and honored by leaders in my field, such as editors of major magazines, has been quite encouraging.


Who were you before you started your business?

I worked in academia as an educator and researcher.


If you weren’t running your business, what would you be doing?

I would probably still be working in higher education.


Where do you see your business in 5 years?

I see my business embracing expanded opportunities to spread the message that net style is not determined by net worth.


Fill in the blank:

  1. Favorite Quote: “Anyway, I think style is more important than political ideologies.” Ralph Ellison
  2. The best lesson I ever learned: There is a range of possibilities for getting the work done.
  3. The bravest thing I’ve ever done: I turned my hobby into a professional pursuit.
  4. My greatest fear: That trepidation would prevent me from taking chances.
  5. My top 3 guilty pleasures: Reality television, kettle corn popcorn, and aged rum



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